log in » Submit

References
  • Mary Anne Gorman
    Hospice of Muskegon-Oceana
    Muskegon, Michigan
    (231) 728-3442
  • Myra McGinnis
    Hospice of Cleveland County
    Shelby, North Carolina
    (704) 487-4677
  • Jane Armstrong
    Hospice Community Care
    Rock Hill, South Carolina
    (803) 329-4663
  • Jean Eckert
    Hospice of the Carolina Foothills
    Tryon, North Carolina
    (828) 894-7000
  • Karen Carrig
    Rainbow Hospice
    Jefferson, Wisconsin
    (920) 674-6255
The Watchman Program

Word of mouth advertising is 1000 times more powerful than all other marketing strategies! The Watchman™ Program is a time-tested way to make word of mouth work for you. Make a decision today to stop depending on doctors alone for referrals, and saturate your market!

Through this unique, time-tested approach, regardless of the size of your hospice, you can integrate services into your faith community and increase:

  • Access to Care
  • Length of Stay
  • Funding Opportunities
  • Volunteer Cost Savings
  • Integration into Minority Communities

By successfully implementing this proven strategy, you will engage your community to ask for your hospice. Others have tried, but this is the first faith based marketing program with results. The Watchman™ Program has the tools you need to accomplish your objectives. This is the most effective way to break through cultural barriers.

Each hospice contracted to provide the program in a county receives the following:

  • Replicable Marketing Strategies
    • Market Penetration
    • Market Development
    • Market Expansion
    • Market Diversification
  • Policies and Procedures
    • Job Descriptions
    • Fact sheets and Forms
    • Sample Letters
    • Hospice/Watchman Model
  • Training and Support
    • How to Start a Coalition
    • How to Recruit Representatives
    • Overcoming Barriers
    • SWOT Analysis Specific to Your Hospice and Minority Faith Community
  • Methods to Obtain Measurable Outcomes
    • Funding Opportunities
    • Relationship Building
    • Increased Operational Efficiency
    • Geographical Expansion

Hospices receive on-site training, telephone support and additional information through the "Members Only" section of the website.

Optimum Hospice Solutions, Inc. can help advance your Hospice to a new level of care.